In this week’s episode we begin with an analogy I’ve drawn many times drawn between the responsibilities of an Insight leader and the roles performed by the director of a small business. Michael E Gerber, author of the E-myth books, says that it’s a small business owner’s primary responsibility to work on their business rather than in it. And I believe that it’s an Insight leader’s role to work on their Insight team, rather than just in it. It’s to help achieve that goal that I’ve been suggesting that senior people in corporate Insight teams might write their own Insight leader’s playbook. To document and develop your ideas for Insight team transformation, whenever you get the chance, and to build up, over time, a plan for how you can optimise your team’s impact in your organisation.