This week I’ve been thinking about the roles that Insight professionals are likely to play in an AI-shaped world, which is the topic of the IMA’s Insight forums in November and December. It’s too early to see the details of any reporting line roles, but I think we can start to map a journey that we will all need to go on – or continue along: a journey from being researchers or analysts to becoming Insight activists. This topic is framing the way I’m thinking about the content I’m reading and listening to, including a new edition of Matthew Syed’s book Black Box Thinking, which has been published to mark its tenth anniversary. It’s a great example, packed full of examples of how some sectors (such as aviation) have become famous for how they record and share learnings when accidents occur, whilst others have a culture of sweeping problems under the carpet and never moving forward.