Dr Becky McCall examines the potential of digital storytelling as part of the behavioural science framework. Within public health, storytelling - including digital storytelling (DST) - is frequently examined through a scientific lens, whether as a research method or an interventional tool for influencing behaviour change. However, DST is inherently an arts-based practice, grounded in the creation of authentic, 3–5-minute videos that convey personal experiences of illness. Its strength lies in the interpretation and emotional meaning generated through the storytelling process, both for the storyteller creators and for audiences. In my recent work, I examine the potential of DST to relate experiences of antibiotic resistance and antibiotic adversity to the lay public. Using qualitative data from a public screening and discussion of five digital stories, we explore the extent to which this arts-based, largely emotion-driven method can be situated within a behavioural science framework, and whether it may form part of a causal pathway towards reducing unnecessary antibiotic use among the general public.
About the speaker:
Dr Becky McCall has been a medical journalist working for various global news outlets for 20 years. Most of her work has been in the written format, but she has also worked in radio and television. She has watched with interest as the patient voice has shifted from the margins to adopting an increasingly central role in medical discourse. Her recent PhD work challenged assumptions around public perceptions of antimicrobial resistance (AMR) through the creation of digital stories as an interventional tool to shape mindsets around the use of antibiotics. She has just been awarded a PhD from University College London. Some of her stories can be found at StoryBug.
Please note, the sound of the story Dr McCall showed in this talk was not recorded but you can find this story and others at her website https://storybug.org.uk/.
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Dr Becky McCall examines the potential of digital storytelling as part of the behavioural science framework. Within public health, storytelling - including digital storytelling (DST) - is frequently examined through a scientific lens, whether as a research method or an interventional tool for influencing behaviour change. However, DST is inherently an arts-based practice, grounded in the creation of authentic, 3–5-minute videos that convey personal experiences of illness. Its strength lies in the interpretation and emotional meaning generated through the storytelling process, both for the storyteller creators and for audiences. In my recent work, I examine the potential of DST to relate experiences of antibiotic resistance and antibiotic adversity to the lay public. Using qualitative data from a public screening and discussion of five digital stories, we explore the extent to which this arts-based, largely emotion-driven method can be situated within a behavioural science framework, and whether it may form part of a causal pathway towards reducing unnecessary antibiotic use among the general public.
About the speaker:
Dr Becky McCall has been a medical journalist working for various global news outlets for 20 years. Most of her work has been in the written format, but she has also worked in radio and television. She has watched with interest as the patient voice has shifted from the margins to adopting an increasingly central role in medical discourse. Her recent PhD work challenged assumptions around public perceptions of antimicrobial resistance (AMR) through the creation of digital stories as an interventional tool to shape mindsets around the use of antibiotics. She has just been awarded a PhD from University College London. Some of her stories can be found at StoryBug.
Please note, the sound of the story Dr McCall showed in this talk was not recorded but you can find this story and others at her website https://storybug.org.uk/.
Knowledge for bright ideas – how research can support innovative health systems
Translational Health Sciences
41 minutes
3 years ago
Knowledge for bright ideas – how research can support innovative health systems
Guest lecturer Dr Nick Fahy is a research group director for health and wellbeing at RAND Europe, where he oversees research in such areas as health systems and healthcare innovation, and the behavioural and social determinants of health and wellbeing. Innovation is the central challenge facing health systems. The constant expansion in our ability to improve health has brought us benefits of length and quality of life that would have been unimaginable a hundred years ago. But this also creates challenges for our health systems. This lecture will explore three challenges in particular. First, what do we get? How well do our systems for generating innovations meet the health needs that we want to see addressed? Second, how do we make the best use of the innovations that we have; through understanding the value they bring, and making best use of them in practice? And third, how do we pay for this challenge - and how long will we keep being able to?
Our guest lecturer is Dr Nick Fahy, research group director for health and wellbeing at RAND Europe, where he oversees research in such areas as health systems and healthcare innovation, workplace wellbeing, and the behavioural and social determinants of health and wellbeing.
Nick Fahy joined RAND Europe from the University of Oxford, where he was a senior researcher in the Nuffield Department of Primary Care Health Sciences and a research fellow at Green Templeton College. As a researcher and consultant in health policy and systems, he looked at how health systems work; lessons learned by comparing health systems across countries; and how to bring about constructive change in health systems.
Alongside his Oxford role, Nick was also an expert advisor on innovation and implementation for the European Observatory on Health Systems and Policies, working with policymakers across Europe to support evidence-informed policy-making. This built on wide-ranging experience in international health policy, including over a decade in the European Commission, most recently as head of the health information unit.
Nick Fahy has a D.Phil. from the University of Oxford in evidence-based healthcare, specifically examining psychological theory and its role in the model of diffusion of innovations in healthcare. He is also a Chartered Psychologist and continues to contribute to research and teaching at the University of Oxford and more widely.
Translational Health Sciences
Dr Becky McCall examines the potential of digital storytelling as part of the behavioural science framework. Within public health, storytelling - including digital storytelling (DST) - is frequently examined through a scientific lens, whether as a research method or an interventional tool for influencing behaviour change. However, DST is inherently an arts-based practice, grounded in the creation of authentic, 3–5-minute videos that convey personal experiences of illness. Its strength lies in the interpretation and emotional meaning generated through the storytelling process, both for the storyteller creators and for audiences. In my recent work, I examine the potential of DST to relate experiences of antibiotic resistance and antibiotic adversity to the lay public. Using qualitative data from a public screening and discussion of five digital stories, we explore the extent to which this arts-based, largely emotion-driven method can be situated within a behavioural science framework, and whether it may form part of a causal pathway towards reducing unnecessary antibiotic use among the general public.
About the speaker:
Dr Becky McCall has been a medical journalist working for various global news outlets for 20 years. Most of her work has been in the written format, but she has also worked in radio and television. She has watched with interest as the patient voice has shifted from the margins to adopting an increasingly central role in medical discourse. Her recent PhD work challenged assumptions around public perceptions of antimicrobial resistance (AMR) through the creation of digital stories as an interventional tool to shape mindsets around the use of antibiotics. She has just been awarded a PhD from University College London. Some of her stories can be found at StoryBug.
Please note, the sound of the story Dr McCall showed in this talk was not recorded but you can find this story and others at her website https://storybug.org.uk/.
