Rural mobility can often be left behind and forgotten about in the transport industry. In this podcast episode, we discuss our work alongside partners to develop a place-based focus on rural areas. We look at the diverse nature of those places both across the North and the UK, characterised by countryside and sparse areas, more remote areas, but also some more fringe areas on the cusp of settlements and towns. There are huge opportunities to progress schemes and initiatives in these areas through collaboration with government, stakeholders and partners to ensure actions are delivered on the priorities of rural communities. One key focus is on integrating various transport modes to better connect services and give people viable alternatives to car use. Facilitating that modal shift is an important factor in transitioning to a greener transport network and bringing communities closer together. This episode also covers how evidence-based interventions can build a more comprehensive electric vehicle charging infrastructure, further develop bus improvement plans, and help with wider health and wellbeing, including through combating transport-related social exclusion. You can share your thoughts on our podcasts by Tweeting and tagging us with @Transport4North!