Effective communication is all about ensuring there is clarity in what you are communicating to the receiver. From organisational point of view, effective communication enhances organisational reputation and credibility through trust. Thus, for example, to ensure that there is transparency in your travel policies and terms including cancellation policies, pricing, operations, and even your sustainable policies. Although it’s obvious that lots of customers can accept policies prior to their bookings without even reading and understanding your terms. To help customers, utilize social media platforms to educate customers about your policies and booking terms. Another key strategy to ensure customers are well informed about your travel terms and conditions or cancellation policies for example can also be through marketing promotions. On the other hand, for many years, eco-certifications, carbon offsets, and other ecological phrases have been used to approach sustainability in travel checklist. Today's tourists, however, desire more. They seek encounters that are genuine and put them in the center of a place. How can we, therefore, go above the checklist and produce offerings that actually connect?