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Everyone has a story to tell! What's yours? Trending Diary connects you with great ideas, storytelling, experiences, and people to give a deeper understanding of the world around you. Listen to valuable lessons and entertaining stories from great mind that add value to your life. TUNE IN! OUR AIM At Trending Diary the words are emotions, real values. "Think Bigger And Feel Deeper". Cover different ranges of lifestyle topics, so you will stay up to date with the world. Include a variety of issues because they are an important part of your conversation. Stories from all over the globe which will entertain you, educate you or Inspire you, because it can change your decision making and have an impact on your life.
We recently had an insightful conversation with the Ex-CEO of Myntra & Founder of Virgio, and the discussion went far beyond trends, collections, and marketing.
We spoke about the realities of fashion as a business—the parts most people don’t talk about.
Here are a few powerful takeaways from the episode
The Darker Side of Fashion
Fast cycles, excess inventory, margin pressure, and unsustainable practices—fashion is exciting on the surface, but brutally complex underneath.
Why 90%+ Fashion Brands Don’t Survive
It’s not lack of creativity.
It’s weak fundamentals, poor unit economics, short-term thinking, and ignoring consumer evolution.
How the Fashion Industry Is Evolving
From “more, faster, cheaper” to purpose, profitability, and responsibility.
The future belongs to brands that build systems, not just styles.
What is Virgio — and Why It’s More Than a Fashion Brand
Virgio is a strong example of how conscious fashion can be built without compromising on scale, design, or business viability.
Role of Businesses in Building Conscious Brands
Sustainability isn’t a marketing campaign.
It’s a leadership decision—embedded in sourcing, operations, pricing, and culture.
The Shift in Consumer Behaviour
Today’s consumers are asking:
Where was this made?
Who made it?
Why does this brand exist?
How to Survive & Thrive in the New Business of Fashion
The answer lies at the intersection of:
Clarity of purpose + strong business fundamentals + deep consumer understanding
This episode is a must-watch/listen for:
️ Fashion founders
️ Brand builders
️ Operators
️ Anyone looking to build a future-ready fashion business
Watch the full episode here: [Add link]
Would love to hear your thoughts—
Do you think fashion is finally moving from fast to conscious?