Tune in each week for in-depth discussions on the topics we think industry leaders should be considering, along with monthly healthcare news round-ups (Trending News US and Trending News Europe).
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Tune in each week for in-depth discussions on the topics we think industry leaders should be considering, along with monthly healthcare news round-ups (Trending News US and Trending News Europe).
The 2025 Launch Landscape: Finding Stability in a System Under Pressure
Trending Health
23 minutes 41 seconds
1 month ago
The 2025 Launch Landscape: Finding Stability in a System Under Pressure
The rules of product launch are changing fast. Policy reform, payer pressure, AI adoption, and shifting system dynamics are redefining how life sciences companies prepare for market. In this episode, Summer Atkinson sits down with Vynamic Health Industry Advisor Mindy McGrath to unpack the biggest forces impacting launches today—from accelerating decision-making to growing health system control—and how leading organizations are building agility, transparency, and value-driven strategies to stay ahead. To learn more about how we can help your team navigate these changing landscapes, please reach out to brian.stamm@vynamic.com or ashley.stanley@vynamic.com Podcast Tags: life sciences, product launch, market access, payer strategy, AIPanel – Summer Atkinson, Mindy McGrathResearch & Production – Summer Atkinson, Adrea CopeRecording & Editing – Mike Liberto, Rachel SkoneckiFor additional discussion, please contact us at TrendingHealth.com (%5C).
Trending Health
Tune in each week for in-depth discussions on the topics we think industry leaders should be considering, along with monthly healthcare news round-ups (Trending News US and Trending News Europe).
