Since September 2023, #Google began to roll out what it called a “helpful content update” that is likely to have significant impact on companies’ marketing efforts and strategies. The #ITAD sector may be affected by this move, because unless marketing executives in these companies take notice of what matters and adjust accordingly, their ability to reach an outside audience, market their brand, market their products, educate their customers and grow, will be highly compromised. In this podcast, David Daoud of #compliancestandards describes the implications of the new Google algorithm and offers solutions to comply and thrive.