🎧 In this episode of the Trivera Deep Dive, Chip and Nova explore how the 50th anniversary of the Edmund Fitzgerald tragedy still holds powerful lessons for modern marketing and leadership. Drawing from Tom Snyder’s blog Marketing Lessons from the Edmund Fitzgerald: How to Keep Your Brand Afloat When the Gales Come Early, they reveal how pride, complacency, and missed warnings can sink even the strongest brands — and how awareness, adaptability, and storytelling can keep yours afloat when the...
All content for Trivera's AI Deep Dive for Digital Marketers is the property of Trivera Interactive and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
🎧 In this episode of the Trivera Deep Dive, Chip and Nova explore how the 50th anniversary of the Edmund Fitzgerald tragedy still holds powerful lessons for modern marketing and leadership. Drawing from Tom Snyder’s blog Marketing Lessons from the Edmund Fitzgerald: How to Keep Your Brand Afloat When the Gales Come Early, they reveal how pride, complacency, and missed warnings can sink even the strongest brands — and how awareness, adaptability, and storytelling can keep yours afloat when the...
Comfort Marketing: Why Nostalgia Is the New Conversion Engine
Trivera's AI Deep Dive for Digital Marketers
17 minutes
2 months ago
Comfort Marketing: Why Nostalgia Is the New Conversion Engine
🎧 In this episode of the Trivera Deep Dive, Chip and Nova explore why nostalgia has become today’s ultimate conversion engine. From TikTok’s “grandma aesthetic” to Cracker Barrel’s rebrand misstep, and all the way to George Webb’s legendary Brewers promotion, they unpack how comfort marketing drives trust, clarity, and action. You'll learn: ✅ Why emotional relevance builds trust faster than specs ✅ How simplicity helps cut through digital noise ✅ Why storytelling beats featu...
Trivera's AI Deep Dive for Digital Marketers
🎧 In this episode of the Trivera Deep Dive, Chip and Nova explore how the 50th anniversary of the Edmund Fitzgerald tragedy still holds powerful lessons for modern marketing and leadership. Drawing from Tom Snyder’s blog Marketing Lessons from the Edmund Fitzgerald: How to Keep Your Brand Afloat When the Gales Come Early, they reveal how pride, complacency, and missed warnings can sink even the strongest brands — and how awareness, adaptability, and storytelling can keep yours afloat when the...
