One of the stickiest things you can do for marketing and retention in your business… host events. We’ve been doing this for our community over the last 12-ish years, and we feel like we’ve finally (sorta) cracked the code.
Our Senior Community Manager at Dynamite Circle, Alex Harling, walks us through the guiding principles for hosting a 10/10 event. Apply these to your next sales call, group onboarding session, webinar, or in-person event.
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CHAPTERS
(00:01:48) The Man Behind Our Last 10/10 Event: Alex Harling
(00:03:00) Why Event Principles Are Important For All Businesses
(00:05:14) The Art of Gathering
(00:10:40) 10 Ways to Make Money With Events
(00:13:00) A New Spin on Sponsorship
(00:16:50) Case Study: Breakfast Club Austin
(00:18:48) The Costco Method
(00:21:23) Bonus Ways to Monetize Events
(00:25:08) The Biggest Challenge With Hosting Events
(00:29:24) External Event Planner vs Your Ops Manager?
(00:32:45) Five Principles for Killer Events
CONNECT:
Dan@tropicalmba.com
Ian@tropicalmba.com
Past guests on TMBA include Cal Newport, David Heinemeier Hannson, Seth Godin, Ricardo Semler, Noah Kagan, Rob Walling, Jay Clouse, Einar Vollset, Sam Dogan, Gino Wickam, James Clear, Jodie Cook, Mark Webster, Steph Smith, Taylor Pearson, Justin Tan, Matt Gartland, Ayman Al-Abdullah, Lucy Bella.
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