In this conversation, Josiah Novak and Brad Clifford explore the multifaceted approach to health and wellness, particularly as individuals approach their 40s. They discuss the importance of personal responsibility in health, the distinction between assurance-based and insurance-based healthcare, and the critical components of health including social connections, sleep, nutrition, and exercise. The conversation also delves into advanced health tools like hormones and peptides, emphasizing the need for personalized health metrics and tailored protocols to optimize health outcomes. In this conversation, Brad Clifford discusses the evolving landscape of genomics and health, emphasizing the importance of understanding biological age and the need for regular health monitoring. He contrasts the assurance model of healthcare with the traditional insurance model, advocating for a proactive approach to health management. The discussion highlights the responsibility individuals have for their health and the necessity of viewing health as an investment rather than a cost. Follow Brad: https://www.instagram.com/brad_clifford Follow Elevetion: https://www.instagram.com/elevetionhealth/ Check out Elevetion: https://www.elevetion.com/ Learn more about your ad choices. Visit podcastchoices.com/adchoices