In this episode of Truly Independent, Garrett Batty and Darren Smith unpack a mindset shift that separates struggling indie films from profitable ones: starting with the end in mind.

They dive into why distribution conversations should happen before production, how early funding decisions shape a film’s future, and where initial investment dollars actually create leverage. From choosing between script rewrites and sizzles, to casting for the audience instead of the market, this episode breaks down real-world strategies filmmakers are using right now.

The conversation covers early distributor outreach, platform release strategy, marketing before the first frame is shot, and how producers can avoid making a million-dollar movie that turns into a $300,000 asset.

If you’re serious about building sustainable, profitable independent films—not just finishing projects—this episode is required listening.

This season of Truly Independent is supported by the Help Them See Foundation, a nonprofit dedicated to supporting feature films that inspire faith, hope, and connection. Learn more at helpthemseefoundation.org.