Inside the 'Premium' Economy : How Genius Sports' NCAA Partnership Will Power the Future of College Sports

https://is1-ssl.mzstatic.com/image/thumb/Podcasts221/v4/e9/e8/33/e9e8336c-56ac-6e74-2530-3214ed5e9cfb/mza_12869161571653126131.jpg/600x600bb.jpg

Trustees and Presidents: A Podcast for University Leaders On College Athletics

Dr. Karen Weaver

182 episodes

4 days ago

Hosted by Karen Weaver, EdD, she interviews key leaders, stakeholders and those impacting the business of college sports and higher education. From Division I to Divisions II and III, senior campus leaders now have a chance to learn about the challenges nearly every institution is facing post-pandemic. Today, athletics plays an even more crucial role in enrollment, retention, alumni donations, campus spirit, housing and dining, and marketing This podcast provides higher education leaders a chance to dive into the current issues with experts. linktr.ee/DrKarenWeaver

News Commentary

News

RSS

All content for Trustees and Presidents: A Podcast for University Leaders On College Athletics is the property of Dr. Karen Weaver and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

News Commentary

News

https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_episode/2605384/2605384-1764267194078-e4affa120b2d8.jpg

Inside the 'Premium' Economy : How Genius Sports' NCAA Partnership Will Power the Future of College Sports

Trustees and Presidents: A Podcast for University Leaders On College Athletics

26 minutes 32 seconds

1 month ago

Inside the 'Premium' Economy : How Genius Sports' NCAA Partnership Will Power the Future of College Sports

Josh Walker, Co-Founder and CEO of Sports Innovation Lab (now a part of Genius Sports) explains where new NCAA revenue streams are coming from. Calling it the “Premium Economy”, Josh encourages senior leaders to understand and leverage their most valuable assets in today’s entertainment economy—live sports.

Our conversation explores the evolving landscape of live entertainment in the context of higher education, emphasizing the need for college presidents to embrace new opportunities for monetization and community engagement through innovative strategies and technology.