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Episode 15 - Part 1. University of Waikato lecturers Dr. Mark Kilgour and Dr. Huw O’Connor
Truth and Soul Inc. The New Zealand Advertising Podcast.
1 hour
5 years ago
Episode 15 - Part 1. University of Waikato lecturers Dr. Mark Kilgour and Dr. Huw O’Connor
We look at the roles of strategy, post rationalisation and creativity in advertising and they have some very interesting thoughts on whether creativity can be taught or whether it’s innate. Part 1 of 2.
Truth and Soul Inc. The New Zealand Advertising Podcast.
The New Zealand Advertising Podcast, hosted by Paul Catmur. For more details visit us at www.truthandsoul.co.nz
