I find it really interesting to talk to people who have gone on from a successful career in advertising to do great things in different areas. Michael Faudet is one of these and has followed a path from advertising ECD for DDB in New Zealand and Australia to becoming one of the world’s best selling poets. Yup, poetry is still a thing and Michael and his partner, Lang Leav, have sold hundreds of thousands of poetry books across the world through inspired use of social media. Listen to learn how they did it.