From the constant pressure to adopt the latest marketing tech to the overwhelming noise of conflicting advice on LinkedIn, this episode tackles the challenge of marketing faddism head-on. We examine why the "early adopter" mentality often backfires for SME organisations and provide a practical framework for cutting through the bullshit to focus on what actually drives results.

Things to listen out for:

00:00 - Introduction to B2B marketing challenges

02:49 - Navigating marketing fads and trends

05:47 - The importance of fundamentals in marketing

08:47 - Strategies for effective marketing experimentation

11:58 - Budgeting for marketing innovation1

5:08 - Final thoughts on marketing effectiveness