Choosing your website CMS: HubSpot VS WordPress

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Truth, Lies and B2B Growth

ROMI

19 episodes

4 weeks ago

Truth, Lies & B2B Growth is the podcast for founders, CEOs and GTM leaders wrestling with the new realities of marketing in complex B2B. Craig and James cut through the hype, call out the lies and share the truth as they see it. Their views come from decades spent leading GTM functions, advising as fractional consultants/CMOs and now running a successful B2B marketing consultancy. Topics include: Modernising marketing; building brand authority; demand generation & HubSpot/CRM/AI

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All content for Truth, Lies and B2B Growth is the property of ROMI and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

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Choosing your website CMS: HubSpot VS WordPress

Truth, Lies and B2B Growth

32 minutes 43 seconds

1 year ago

Choosing your website CMS: HubSpot VS WordPress

In this episode, we explore the main things to consider when evaluating HubSpot vs WordPress as your website CMS. We look at why some organisations hesitate to embrace HubSpot’s CMS capabilities; debunk common misconceptions about HubSpot’s CMS limitations; and outline how each solution is better suited to certain scenarios. It’s an essential listen for any HubSpot user weighing up their CMS options.

Things to listen out for:

1:00 - Reasons why HubSpot customers stick with WordPress

3:37 - The uninformed dismissal of the HubSpot CMS by WordPress agencies

6:15 - The importance of the platform decision when building a new website

9:40 - Why NOT migrating to HubSpot could be a missed opportunity

11:30 - The benefits of the HubSpot CMS for existing customers14:29 - Leveraging data for personalisation, Smart content and website reporting

16:53 - Why the HubSpot CMS was built for marketers, not developers

21:40 - Why migrating to HubSpot is much easier than you might think

26:23 - Security: WordPress open source vs HubSpot closed source

31:03 - Hidden costs and total cost of CMS ownership