The convergence of B2B marketing automation & ABM platforms

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Truth, Lies and B2B Growth

ROMI

19 episodes

4 weeks ago

Truth, Lies & B2B Growth is the podcast for founders, CEOs and GTM leaders wrestling with the new realities of marketing in complex B2B. Craig and James cut through the hype, call out the lies and share the truth as they see it. Their views come from decades spent leading GTM functions, advising as fractional consultants/CMOs and now running a successful B2B marketing consultancy. Topics include: Modernising marketing; building brand authority; demand generation & HubSpot/CRM/AI

Marketing

Business

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All content for Truth, Lies and B2B Growth is the property of ROMI and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

Business

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The convergence of B2B marketing automation & ABM platforms

Truth, Lies and B2B Growth

28 minutes 22 seconds

1 year ago

The convergence of B2B marketing automation & ABM platforms

In late July '24, we saw the release of the Forrester Wave report on 'Revenue Marketing Platforms'. The findings are further evidence of consolidation in marketing and sales tech. In this podcast, we debate what the future holds for customers and buyers of these platforms.