Jon Heck has lived the evolution of college football, from suiting up for UNC to coaching strength and conditioning at both Troy and his Alma Mater. He’s worked with elite athletes chasing the NFL and everyday players chasing their peak, and his approach to performance goes way beyond the weight room.   In this episode, Jon and I get into his exact methodology for getting in the best shape of your life, the training systems, the nutritional principles, and the mental discipline that separate elite performers from everyone else. We talk about how NIL has reshaped the mindset of college athletes, what’s really driving performance in the modern game, and why accountability and consistency still beat talent every time.   This one’s packed with truth about training, recovery, and the new world of college football, straight from a coach who’s lived it at every level.   ✅ Fuel Your Performance – Protekt Products Electrolytes that actually work. Liquid, clean, and built for warriors. Hydration, energy, and recovery—backed by science and performance. 👉 http://protekt.com/truth   🏋️‍♂️ Train Hard. Recover Harder – Tuft & Needle  Better sleep = better performance. Upgrade your recovery with the only mattress I recommend.  👉 https://tuftandneedle.attfm2.net/c/5951425/662499/10403   🍲 Real Food That Never Fails – Essential Provisions LLC - Save 10% with the link below Shelf‑stable meals and performance blends built on Chef‑crafted, clinical‑nutrition principles. Up to five years of ambient storage, gluten‑free, non‑GMO, preservative‑free, and developed originally for Special Forces. Meals that taste like homemade but work like mission-critical fuel. 👉 https://essentialprovisions.com/discount/TRUTH10   🔪 Blades You Can Bet Your Life On – Half Face Blades Crafted for operators, adventurers, and people who demand the best. These knives are no joke. 👉 https://www.halffaceblades.com/   Work with Jon https://marketplace.trainheroic.com/brand/Hammer%20and%20Chisel   Jon's Instagram https://www.instagram.com/what_the_heck71/?hl=en    @HammerAndChiselPerformance     #TruthSerumPodcast  Follow Truth Serum Podcast Instagram: https://www.instagram.com/tylermintonnutrition/?hl=en Podcast IG: https://www.instagram.com/truthserumpodcast_/?hl=en TikTok: @TruthSerumPod Website: https://ethosnutritioncoaching.com/ Newsletter: https://ethosnutritioncoaching.com/truth-serum-weekly-newsletter/