Today, we delve into the captivating exploration of the psychology behind greed. Supported by scientific studies, we uncover the factors contributing to greed, including the scarcity mindset, social comparison, neurochemical responses, personality traits, and societal influences. Research by Mullainathan and Shafir, Festinger, Knutson et al., Roberts et al., Belk, Dittmar et al., Kahneman and Deaton, and Oishi and Diener sheds light on the intricacies of human behavior. Understanding the psychological underpinnings of greed prompts introspection and the pursuit of a society valuing compassion and meaningful connections.