Is Media a Mess?

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TV Advertising Blueprints: Building Brands and Driving Sales

Marketing Architects

8 episodes

3 months ago

Is TV dead? What value should I expect from a national TV campaign? Isn’t digital easier?
The truth is, there is still a ton of power in TV advertising—even in the digital age. Unlocking that power may seem daunting at first and, of course, comes with a whole host of questions…
TV Advertising Blueprints is a show dedicated to answering those questions and giving you insights, strategies, and tactics to make sure your investment pays off. Because with the right blueprint, TV advertising can entirely transform your business.
So, join us as we draw on our experience and gather insights from other marketing experts to lay out winning plans for TV advertising success.

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All content for TV Advertising Blueprints: Building Brands and Driving Sales is the property of Marketing Architects and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Is TV dead? What value should I expect from a national TV campaign? Isn’t digital easier?
The truth is, there is still a ton of power in TV advertising—even in the digital age. Unlocking that power may seem daunting at first and, of course, comes with a whole host of questions…
TV Advertising Blueprints is a show dedicated to answering those questions and giving you insights, strategies, and tactics to make sure your investment pays off. Because with the right blueprint, TV advertising can entirely transform your business.
So, join us as we draw on our experience and gather insights from other marketing experts to lay out winning plans for TV advertising success.

Show more...

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Is Media a Mess?

TV Advertising Blueprints: Building Brands and Driving Sales

19 minutes

3 years ago

Is Media a Mess?

The media marketplace is growing increasingly complicated, fragmented, and challenging for marketers to navigate. Fortunately, AI and automation are equipped to manage the chaos.
In this episode, we chat with Catherine Walstad, Vice President, MA Media at Marketing Architects, about how to make sense of the media landscape. Plus, we speak with Annika, a particularly helpful artificial intelligence that powers Marketing Architects’ media-buying platform.
We discuss:
The ever-evolving challenges of streaming
How streaming is affecting the entire industry
The 3 different marketplaces for TV inventory
How technology is part of the mess, but also the solution

Order our new book on TV advertising: https://www.marketingarchitects.com/book
Tune into more TV advertising insights by subscribing to the show on Apple Podcasts,Spotify, or wherever you listen to podcasts.
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