We explore the adage “If you fail to plan, you plan to fail” with two leaders who are redefining how organizations safeguard their clients and scale strategic services. Jesse Miller—Founder of PowerPSA Consulting and creator of the PowerGRYD vCISO System—shares how “cracking the code” starts with asking the right questions, learning from your best customers, and building value pillars that simplify focus and accelerate growth. His message is clear: you don’t need to sell, you need to provide value, and the next best thing to “yes” is a fast “no.”We then shift to cyber crisis readiness with Noam Morginstin, CEO & Co-Founder of Exigence, who emphasizes that incident response cannot live in a static document. Leaders must plan, practice, and continuously evolve their ability to prevail when breaches occur. From automated runbooks to GenAI-powered response agents, Noam outlines the importance of helping teams and organizations prepare for the inevitable and confidently navigate high-pressure situations.Highlights include:Build two buckets of value pillars to scale your vCISO services effectively.“Focus is your friend”—eliminate complexity and create clarity.Incident response must move beyond Word docs to a dynamic, actionable SaaS system.“Plan, Practice, Prevail”—a three-step mindset for crisis and cyber-incident readiness.Leveraging GenAI agents to enhance prevention, detection, and coordinated response   Timestamps: 01:12- Part 1: Jesse Miller 30:25- Part 2: Noam Morginstin