In this Christmas Special episode, we review 136 AI-generated mobile game creatives and break down the real state of AI in UA. Fake people are now nearly indistinguishable from real UGC, art styles can be swapped instantly, and “good enough” quality is all that matters. This is not future talk — this is what’s scaling right now.
What you’ll learn
• Why fake UGC finally crossed the uncanny line
• How to spot AI (and why players don’t)
• Why “good enough” beats perfect
• How consistent AI characters are built
• Why waifus are everywhere
• How one prompt becomes 10+ creatives
• Why creative laziness is increasing
• Why King Shot remains the benchmark
• Why AI creatives will dominate 2026
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This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Felix Braberg, Matej Lancaric
Podcast:
Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipg
00:00 — Christmas AI Creative Trends intro
03:00 — “Good enough” AI and upscaling basics
06:30 — Fake UGC: why players can’t tell anymore
10:00 — Spotting AI: physics, lighting, overlap
14:00 — Consistent characters & real AI pipelines
18:00 — King Shot’s AI leap & “no ads” messaging
23:00 — Waifu domination & style iteration
29:30 — Volume, laziness & stitched creatives
34:00 — 136 creatives later: what actually matters
38:00 — Final takeaway & 2026 prediction
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Matej Lancaric
User Acquisition & Creatives Consultant
https://lancaric.me
Felix Braberg
Ad monetization consultant
https://www.felixbraberg.com
Jakub Remiar
Game design consultant
https://www.linkedin.com/in/jakubremiar
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Please share feedback and comments - matej@lancaric.me
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