We lay out our 2026 predictions for mobile gaming - from ad monetization ceilings and creative stealing to web-to-app onboarding, roguelite growth, and AI’s real impact on UA. No hype. Just incentives.
What we cover
• $3M/day ad-monetized games
• Why creative stealing will go mainstream
• Which genres are about to be hijacked
• Block Blast vs Free Fire DAU fight
• Web → App onboarding for games
• Playables as scaling templates
• The next roguelite wave
• Why AI hits marketing first
Key takeaway
2026 won’t reward originality - it will reward efficiency at scale.
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This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Felix Braberg, Matej Lancaric
Podcast:
Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipg
00:00 — Why predictions usually suck
03:10 — $3M ad-revenue day prediction
07:40 — Black Friday eCPMs explained
10:30 — Creative stealing goes mainstream
14:00 — Hijacking organic genres (Solitaire → Runners)
18:40 — Block Blast vs Free Fire DAU war
22:40 — Web → App onboarding for games
28:30 — Playables as scaling templates
33:30 — Roguelites as next growth genre
38:10 — AI impact: marketing vs game design
45:00 — Open-source AI & creative quality leap
51:30 — Final reflections & 2026 outlook
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Matej Lancaric
User Acquisition & Creatives Consultant
https://lancaric.me
Felix Braberg
Ad monetization consultant
https://www.felixbraberg.com
Jakub Remiar
Game design consultant
https://www.linkedin.com/in/jakubremiar
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Please share feedback and comments - matej@lancaric.me
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