What happens when a Chinese studio perfects fake funnels? You get X-Clash - a 4X strategy game disguised as 5 different mini games.
🎯 We break down:
How Save the Dog became a billion-dollar hook
The evolution from X Hero → Hero Clash → X-Clash
Why 9,000 fake creatives outperform any real gameplay ad
How 4X onboarding became an interactive meme
Why the U.S. audience still buys into fake ads
💬 Quote:
“They took every fake trend from the past three years and glued it into one working monster.”
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This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Felix Braberg, Matej Lancaric
Podcast:
Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipg
Chapters
00:00 Introduction and Context of Gaming Trends
02:52 The Rise of Hero Clash and Fake Ads
05:41 Analyzing Revenue Trends and Game Strategies
08:48 The Launch of X-Clash and Its Potential
11:47 Gameplay Mechanics and User Engagement
14:45 The Role of Mini-Games in Player Retention
20:44 Final Thoughts on Game Development Trends
25:08 Exploring the Latest 4X Game Mechanics
29:47 Player Dynamics and New Server Strategies
32:16 Creative Marketing Strategies in Mobile Gaming
34:43 Revenue Trends and User Acquisition in Gaming
39:38 The Evolution of Game Creatives and User Engagement
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Matej Lancaric
User Acquisition & Creatives Consultant
https://lancaric.me
Felix Braberg
Ad monetization consultant
https://www.felixbraberg.com
Jakub Remiar
Game design consultant
https://www.linkedin.com/in/jakubremiar
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Please share feedback and comments - matej@lancaric.me
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If you are interested in getting UA tips every week on Monday, visit lancaric.substack.com & sign up for the Brutally Honest newsletter by Matej Lancaric
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