
In Episode 16 hosts Robert De La Rosa and Mitchell Newberger sit down with Luiz Batalha, co-founder of Upstay, to explore how a small experiment in short-term rentals evolved into 450+ properties, 8 markets, and $1.1B in managed assets.
Luiz shares the origin story—pivoting from Turo’s car-sharing model to vacation homes—and how Upstay scaled through AI-enhanced operations, remote-first culture, and a hospitality mindset built on data and guest experience. The conversation digs into:
How Upstay optimized P&Ls with AI and sentiment analysis
Direct-booking strategies and capturing 15% repeat guests via Wi-Fi marketing
Balancing automation and human service in hospitality
Expansion plans across Hawaii, Canada, and Dubai
What Orlando’s STR ecosystem teaches about scale and regulation
Whether you’re building in real estate, travel tech, or AI-driven operations, this episode reveals how to turn short-term rentals into a long-term business.
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