In Episode 19, Robert and Mitchel go from hospital UX to hand-thrown vessels, Sherród’s journey is anything but linear. In this conversation, we trace his path from software design at scale to founding Deep Black—a studio where meaning, color theory, and “battle-tested” ceramics meet the kitchen table and the dining room. We talk design language, semiotics, the Kingdom Come collection, and how top restaurants turn plates into covert souvenirs. Then we get practical: AI as a hands-on studio assistant (Lightroom, Notion, Shopify), what a finance/production/social stack could look like for a solo maker, and how to build nudges, forecasts, and inventory signals that free up time for the wheel. We even scheme on landing the ultimate press hit (hi, Oprah 👋). If you live at the intersection of craft and tech—or you’re building a product with soul—this one’s for you.

UX veteran turned ceramicist Sherród on Deep Black, design language, restaurant-grade wares, and using AI to run a solo studio without losing the human touch.

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