Come along as Phil & Jared expand your view of what the tree service industry is about and how it infinitely intertwines with innovation, history, adventure, the great outdoors, the future, and, oh yeah, beer.
All content for Two Tree Guys is the property of Phil Rogacki & Jared Abrojena and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Come along as Phil & Jared expand your view of what the tree service industry is about and how it infinitely intertwines with innovation, history, adventure, the great outdoors, the future, and, oh yeah, beer.
#172 - Elevated Story - Hank Ortiz - Arbornote Software
Two Tree Guys
30 minutes
2 months ago
#172 - Elevated Story - Hank Ortiz - Arbornote Software
Born and raised in California, Hank Ortiz built his career in sales and marketing before spending five years in Europe, where he met his wife and deepened his love for food, farming, and the outdoors. Combining his background in tech with his passion for agriculture, Hank set out to create software that made a difference. After realizing the challenges of selling to farmers, he pivoted to the landscape and eventually the tree care industry, where mapping, sensors, and data could truly shine. Out of that journey came Arbornote, a powerful yet simple tool for managing trees, proposals, sales, and workflows. Hank shares how he built software around three core principles: helping businesses stick with their customers, keeping it super easy to use, and offering unmatched support.
Two Tree Guys
Come along as Phil & Jared expand your view of what the tree service industry is about and how it infinitely intertwines with innovation, history, adventure, the great outdoors, the future, and, oh yeah, beer.
