Natasha Jen, partner at Pentagram New York, explains how she discovered graphic design and progressed from a student intern to a Pentagram partner. She talks about landing her internship with Paula Scher’s team, the impact of early confirmation as a young designer, and the key factors that help designers advance in top firms. Jen also discusses the skills she values in designers today, how she evaluates portfolios, the importance of project management and visibility, and how to approach high-...
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Natasha Jen, partner at Pentagram New York, explains how she discovered graphic design and progressed from a student intern to a Pentagram partner. She talks about landing her internship with Paula Scher’s team, the impact of early confirmation as a young designer, and the key factors that help designers advance in top firms. Jen also discusses the skills she values in designers today, how she evaluates portfolios, the importance of project management and visibility, and how to approach high-...
Ruth Kedar, celebrated designer and educator, shares the story behind the Google logo, describing how simplicity, color, and playful details created one of the world’s most recognized symbols. She discusses lessons from Aikido, the importance of curiosity in design, her collaboration with Adobe, and the moment she realized her work had reached every corner of the globe. Watch the video version of the episode at: https://www.youtube.com/@Twos.Studio Follow us at: https://www.instagram.com/twos...
Twos Talks
Natasha Jen, partner at Pentagram New York, explains how she discovered graphic design and progressed from a student intern to a Pentagram partner. She talks about landing her internship with Paula Scher’s team, the impact of early confirmation as a young designer, and the key factors that help designers advance in top firms. Jen also discusses the skills she values in designers today, how she evaluates portfolios, the importance of project management and visibility, and how to approach high-...