SKANalyze it! | UA Legends Ep.1, with Piyush Mishra

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UA Legends

9 episodes

3 days ago

UA Legends is dedicated to illuminating the journeys taken and strategies used by some of the biggest names in user acquisition - the real UA Legends. Join Adam Smart and a new titan of user acquisition every episode to hear: A variety of perspectives on the art of user acquisition Discussion about current and pressing topics in the industry Amazing behind-the-scenes stories with the secrets to their success Whether you're a UA newbie looking to level up or a seasoned pro hunting for that extra edge, UA Legends is your ticket to the big leagues. Follow us so you never miss a chance to learn

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SKANalyze it! | UA Legends Ep.1, with Piyush Mishra

UA Legends

42 minutes 9 seconds

1 year ago

SKANalyze it! | UA Legends Ep.1, with Piyush Mishra

User Acquisition And SKANalytics | UA Legends Ep.1, With Piyush Mishra

Delve into the world of user acquisition (UA) and performance marketing with Adam Smart, Director of Product Gaming at AppsFlyer, and Piyush Mishra, Director of Growth Marketing at Product Madness.

Piyush shares his journey from data analytics to leading a marketing team at Product Madness. They discuss the intricacies of UA, the impact of Apple's SKAdNetwork (SKAN), and practical strategies for navigating the ever-evolving landscape of digital marketing.

Tune in for insights on data-driven marketing, the challenges of attribution, and the future of privacy in the mobile advertising world.

Chapters:

(00:00) Introduction

(01:20) Piyush's Career Journey

(05:30) Learning the Basics of UA

(10:15) Let's Talk about SKAN

(14:45) SKAN or ASA?

(19:45) How are you working with SKAN?

(20:43) Coarse or Fine values?

(26:33) Advice for starting with SKAN

(29:40) Recruiting: SKAN expert or not?

(38:05) Anyone got a time machine?

(40:28) Where do you go for knowledge?

(43:05) Conclusion