AI, UGC & Infinite Message Testing: The Future of Creative Strategy & The Creator Economy

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UGC Pro Podcast

Kelly Rocklein

12 episodes

2 weeks ago

UGC Pro is the go-to podcast where creative strategy, freelancing, and UGC innovation collide. Hosted by Kelly Rocklein—creative director, mentor, and marketer behind $500M+ in brand revenue—this show is packed with tactical advice, honest convos, and real stories from creators scaling their UGC biz. Whether you're pitching clients or folding laundry, tune in weekly for actionable insights that’ll help you grow with confidence and actually get results.

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All content for UGC Pro Podcast is the property of Kelly Rocklein and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

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AI, UGC & Infinite Message Testing: The Future of Creative Strategy & The Creator Economy

UGC Pro Podcast

35 minutes 4 seconds

5 months ago

AI, UGC & Infinite Message Testing: The Future of Creative Strategy & The Creator Economy

In this Part 1 or 2 episode of the UGC Pro Podcast, Kelly and Shane unpack how AI is transforming UGC, creative strategy, and infinite message testing—without replacing the human spark.

🎯 You’ll learn:

How AI is best used to support, not replace, UGC creators
What’s working now in performance marketing with hybrid content strategies
Why authenticity still sells—even in the age of AI
Real-world examples of tools and workflows that actually increase output and ROI
What brands are getting wrong (and right) with AI-powered ad strategies
How to test infinite messages while protecting your brand’s voice

This episode is the uncut breakdown of Kelly’s keynote from Motion’s Make Ads That Convert conference, where 12,000+ marketers tuned in to explore the intersection of AI and performance creative.

🔁 Stay tuned for Part 2, where we’ll dive into legal and ethical considerations of AI use—and break down the best tools for performance teams.

🚨 Subscribe now, and make sure you’re following UGC Pro across platforms for more expert insights.

As a sign of gratitude, I want to give you 35% off UGC Pro resources. Use code “FLASH35” for 35% off our three video courses:

· UGC University 🎓 https://go.ugc.pro/offers/6UKA46zT/checkout

· Creative Strategy 🤓 https://go.ugc.pro/offers/oAbc82jW/checkout

· Creative Strategy x Paid Media Master Class ✨ https://go.ugc.pro/offers/B9awpTFf/checkout

And join the UGC Pro Community and receive 35% off for life 🫶 https://go.ugc.pro/offers/doPLyYei/checkout?coupon_code=MEMBER35

Other cool initiatives in the works...

👉 Get added to the UGC Pro x Motion Roster here: https://tally.so/r/wgd9e1

👉 Creator Confidential tickets (Event, VIP, and Virtual): https://stan.store/CreatorConfidential (use code Kelly25 at checkout) 😱

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