Storytelling isn’t optional—it’s how clients, customers, and media decide what you stand for. In this live Deschutes Women in Business panel, we break down practical storytelling frameworks for creators, entrepreneurs, and founders: how to position your personal brand, why founder-led ads outperform product-only content, how to turn testimonials into sales, and how to pitch press without a publicist.
THANK YOU TO MY INCREDIBLE VIDEOGRAPHER AND EDITOR, KATY! You can check out her work here: katynevinsky.com
Host/Panelist: Kelly Rocklein (UGC creator, creative performance marketer, Founder—UGC Pro)
Panelists: Lindsay Gilmore (artist), Affton Coffelt (Founder/CEO—Broken Top Brands), moderated by Lisa Hovey (COO); intro by Dini Vemuri (Board Member)—DWIB.
You’ll learn
Positioning: human and aspirational (underdog + clear system)
Turning real life into repeatable messaging (for social, sales, and PR)
Founder POV → higher engagement & conversion
Testimonial stories vs. quotes (how to capture “before/after” moments)
Pitching publications with narrative, stakes, and relevance
Want to land press fast? Grab my mini-course Pitch Yourself: The PR Power Hour (under 60 minutes + exercises). It’s the exact framework I’ve used to pitch and land Business Insider, Entrepreneur, and CNBC. Get 30% off here: https://go.ugc.pro/offers/2oS9cthQ?coupon_code=PITCH30
I'm launching a second podcast! Recovering Sad Girl, is dedicated to late-diagnosed women with ADHD and autism, like Kelly. This podcast has been and will continue to be a labor of love. It’s time to normalize mental health conversations in the creator and business space.
You can hear the trailer for season 1 on all major streaming platforms!
💚 Spotify: https://open.spotify.com/episode/0WQ6ueF7QZsTYnxV7zjnD9?si=1d51584dc1744bdb
❤️ YouTube: https://youtube.com/shorts/H5VOxLmbwnQ?feature=share
Thanks so much for watching! As a little gift, I’ve added discounts to all of our resources—just for you. Use code “FLASH35” for 35% off our three video courses:
· UGC University 🎓 https://go.ugc.pro/offers/6UKA46zT/checkout· Creative Strategy 🤓 https://go.ugc.pro/offers/oAbc82jW/checkout
· Creative Strategy x Paid Media Master Class ✨ https://go.ugc.pro/offers/B9awpTFf/checkout
And join the UGC Pro Community and receive 35% off for life 🫶 https://go.ugc.pro/offers/doPLyYei/checkout?coupon_code=MEMBER35
Did you know that we're on other social platforms? Follow us on...
✨ Instagram: https://www.instagram.com/ugc.pro/✨ Twitter: https://x.com/UGCpro_
✨ TikTok: https://www.tiktok.com/@kellyandshane?is_from_webapp=1&sender_device=pc
✨ YouTube: https://www.youtube.com/@gougcpro
storytelling for creators, storytelling for entrepreneurs, how to use storytelling to grow your brand, storytelling for business, personal branding for creators, storytelling that sells, content that converts, UGC strategy 2025, UGC storytelling, founder-led marketing, founder storytelling, testimonial marketing, brand storytelling examples, business storytelling tips, personal brand storytelling, how to pitch press, PR for entrepreneurs, press pitching for creators, how to get featured in Business Insider, how to land press without a publicist, creator storytelling framework, storytelling for women in business, women entrepreneur panel, creative strategy podcast, Kelly Rocklein, UGC Pro, Deschutes Women in Business, creative storytelling workshop, content marketing strategy, video storytelling, social media storytelling, brand positioning tips, how to connect emotion to your audience, human-centered marketing, marketing storytelling techniques, creator economy trends, building a personal brand, how to sell with storytelling, creative entrepreneur tips, authenticity in marketing, content that builds trust, live business panel, storytelling event recap, UGC Pro podcast