What It’s Really Like Your First Week as a Creative Strategist (Client Examples + SOW Walkthrough)

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UGC Pro Podcast

Kelly Rocklein

12 episodes

2 weeks ago

UGC Pro is the go-to podcast where creative strategy, freelancing, and UGC innovation collide. Hosted by Kelly Rocklein—creative director, mentor, and marketer behind $500M+ in brand revenue—this show is packed with tactical advice, honest convos, and real stories from creators scaling their UGC biz. Whether you're pitching clients or folding laundry, tune in weekly for actionable insights that’ll help you grow with confidence and actually get results.

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What It’s Really Like Your First Week as a Creative Strategist (Client Examples + SOW Walkthrough)

UGC Pro Podcast

37 minutes 14 seconds

6 months ago

What It’s Really Like Your First Week as a Creative Strategist (Client Examples + SOW Walkthrough)

Ever wonder what a creative strategist actually does in week one? In this deep-dive episode, Kelly shares her unfiltered experience onboarding two clients, walking through real SOWs, team dynamics, pivots, and tips to set yourself up for long-term success in performance creative.

⏱️ Topics Discussed in Chronological Order:

Welcome to UGC Pro + who this episode is for
The difference between Client A vs. Client B roles
Scope of Work breakdown: creative strategy, team leadership & production
Why strategy is worth $100+/hr
The real first-week onboarding (meetings, tools, chaos)
What founders actually expect from you early on
The 90-day learning curve (and how to protect yourself)
How to create strategic wins without burning out
What to track, audit, and automate as a strategist

As a THANK YOU for supporting the UGC Pro Podcast, use code “PODCAST40” for 40% off our three video courses:

· UGC University 🎓 https://go.ugc.pro/offers/6UKA46zT/checkout

· Creative Strategy 🤓 https://go.ugc.pro/offers/oAbc82jW/checkout

· Creative Strategy x Paid Media Master Class ✨ https://go.ugc.pro/offers/B9awpTFf/checkout

And join the UGC Pro Community and receive 40% off for life 🫶 https://go.ugc.pro/offers/doPLyYei?coupon_code=PODCAST40

Some other exciting things to check out... 👀

👉 Get added to the UGC Pro x Motion Roster here: https://tally.so/r/wgd9e1

👉 Creator Confidential tickets (Event, VIP, and Virtual): https://stan.store/CreatorConfidential (use code Kelly25 at checkout) 😱

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Creative strategy, UGC creator, fractional strategist, brand onboarding, freelance strategist, ad creative roles, SOW walkthrough, agency life, performance creative, strategy vs. execution, marketing consultant, onboarding best practices, creative strategist podcast, Kelly Rocklein, UGC Pro