We are joined by Ville Krannila, Head of CRM and Analytics at Aalto University in Finland, to dive into their journey of implementing and embedding a CRM culture. Ville shares how Aalto is using CRM not just as a tool, but as a catalyst to break down silos, connect data across functions, and strengthen partnerships with industry and society.

From navigating cultural change and overcoming resistance to data sharing, to building step-by-step solutions that make collaboration smarter and more impactful, this conversation offers practical insights for universities striving to be more connected and manage partnerships more effectively.