In TV Composer’s Playbook: Success Mastery, host Amelia McCloskey, CEO of Ultimate Sync Access, is joined by Beda Senn, music consultant at Swiss Television and production music creator, and Martin Haene, composer and founder of Golden Rule Music.
Across the season, they explore real-world pathways for building a career in TV, documentary, and production music, from finding a personal musical signature and identifying niches, to working with libraries, navigating industry disruption, and thinking long-term about sustainability. Grounded in decades of hands-on experience, this season offers practical insight for composers navigating an evolving sync landscape.
About Beda Senn:
- Music consultant at Swiss Television (2006–2025), involved in 600+ documentary projects
- Since 2018, develops library/production music at Tonangeber GmbH
- Expert in implementing new sounds for modern urban environments, sustainability, organic food, regional/world sounds, new alpine sounds
About Martin Haene:
- Publisher and founder of Golden Rule Music
- Worked 10+ years as a composer for major and independent production music companies
- Credits: "Fack ju Göhte 2", "Melrose Place", "Bring it on" (Universal), various Lion's Gate Films (Warrior, Frankenhood), Commercials and TV Series (ABC, NBC, CW TV etc)
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