Buckle up, Queens — because in this episode, we’re serving up a straight shot of grit, guts, and girl boss glory.
Meet Aunt Sue Hrib — a powerhouse entrepreneur who went from building a multi-million dollar ERP tech firm in a male-dominated industry... to launching one of the boldest new brands shaking up the spirits space: BIATCH Tequila.
Yep, you read that right. She took the word “biatch,” slapped it on a lipstick-shaped tequila bottle, and turned it into a statement of empowerment.
But this isn’t just about tequila. This is about transformation. About saying “f*ck it” to staying in the lane people expect of you. It’s about using your experience, your energy, and your edge to build something that’s uniquely YOU — whether it’s software, spirits, or a sassy side hustle.
In this juicy and unapologetic convo, Sue spills:
How she built, scaled, and exited a tech company when women were barely in the room
Why she decided to reclaim the word “Biatch” and make it her brand
What it really takes to break into a male-dominated industry — and own your worth while you do it
The behind-the-scenes of launching a spirits company (spoiler: it’s not all shots and glam)
Her mission to invest in and uplift women — and why she's not done yet
Whether you’re building your empire, pivoting your passion, or pouring your own version of BIATCH into the world — this episode will leave you fired up, fearless, and fully ready to wear the damn crown.
🔥 This one’s for the rebels, the disruptors, the women rewriting their next chapter.
Pour a glass and press play.