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unbillable hours - a podcast about better professional services marketing
Ash, Flo
100 episodes
2 months ago
So, your job is to market a consultancy? Excellent - then we have something just for you: unbillable hours, our podcast about better professional services marketing. “unbillable hours” is all about selling business services through highly effective marketing. You know, the kind which gets clients through the door, competitors on edge, and the practice to respect you. Oh, and: it’s free, and created by two folks who have nothing to sell (we have jobs, mind you). Care to give it a try? Then listen in right away - or read a bit more about the project here: https://unbillable-hrs.com/
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Marketing
Business,
Management
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All content for unbillable hours - a podcast about better professional services marketing is the property of Ash, Flo and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
So, your job is to market a consultancy? Excellent - then we have something just for you: unbillable hours, our podcast about better professional services marketing. “unbillable hours” is all about selling business services through highly effective marketing. You know, the kind which gets clients through the door, competitors on edge, and the practice to respect you. Oh, and: it’s free, and created by two folks who have nothing to sell (we have jobs, mind you). Care to give it a try? Then listen in right away - or read a bit more about the project here: https://unbillable-hrs.com/
Show more...
Marketing
Business,
Management
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C2E7 - Who are our best clients, really? (Defining your consulting firm's ideal client profile)
unbillable hours - a podcast about better professional services marketing
35 minutes 28 seconds
8 months ago
C2E7 - Who are our best clients, really? (Defining your consulting firm's ideal client profile)
In this episode, we’ll dive even deeper into value proposition design ... and discuss the next critical issue: Defining your consulting firm’s ideal client profile or ”ICP.” Flo will guide you through all key steps, from defining ”ideal” to reviewing your best recent engagements, to deriving a crisp description of your ICP.
unbillable hours - a podcast about better professional services marketing
So, your job is to market a consultancy? Excellent - then we have something just for you: unbillable hours, our podcast about better professional services marketing. “unbillable hours” is all about selling business services through highly effective marketing. You know, the kind which gets clients through the door, competitors on edge, and the practice to respect you. Oh, and: it’s free, and created by two folks who have nothing to sell (we have jobs, mind you). Care to give it a try? Then listen in right away - or read a bit more about the project here: https://unbillable-hrs.com/