Special Episode - Livestreaming at Scale: What the West Still Doesn’t Get About China’s Commerce Playbook

https://is1-ssl.mzstatic.com/image/thumb/Podcasts126/v4/56/74/75/5674759c-078c-d005-f1b9-b741b41305d2/mza_16217966985700194026.jpg/600x600bb.jpg

Unbox Your Curiosity

Christiane Zhao

13 episodes

23 hours ago

Unbox Your Curiosity is a podcast supported by Christiane Zhao. In this podcast, you will be able to dive through the new normal with many interesting discussions with other interesting minds!

Business

RSS

All content for Unbox Your Curiosity is the property of Christiane Zhao and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Unbox Your Curiosity is a podcast supported by Christiane Zhao. In this podcast, you will be able to dive through the new normal with many interesting discussions with other interesting minds!

Business

https://d3t3ozftmdmh3i.cloudfront.net/production/podcast_uploaded_nologo/37333939/37333939-1681507792789-59bf0f7837dc2.jpg

Special Episode - Livestreaming at Scale: What the West Still Doesn’t Get About China’s Commerce Playbook

Unbox Your Curiosity

7 minutes 57 seconds

5 months ago

Special Episode - Livestreaming at Scale: What the West Still Doesn’t Get About China’s Commerce Playbook

Inside the Phenomenon: How Yowant Technology Revolutionized LivestreamingIn this episode of 'Unbox Your Curiosity,' host Christiane Zhao dives into her recent visit to Hangzhou, China, to explore the groundbreaking operations of Yowant Technology. Initially a single influencer account, Yaowang has transformed into a tech giant, fusing elements of a media studio, tech lab, talent agency, and logistics empire. The company’s revolutionary approach involves the 'anchor matrix' strategy, leveraging a small group of superstar influencers to drive massive sales, as evidenced during the 2024 618 shopping festival. Key highlights include Yaowang's powerful Cloud OS system, strategic content production, and their global expansion efforts to adapt this successful model beyond China. The script reveals the cultural and tech intricacies of Yaowang’s journey from a content creator to a publicly listed company, emphasizing the fusion of tech and pop culture driving their success.00:00 Introduction and Episode Overview01:29 The Origin Story of Yowant Technology02:51 The Tech Behind the Glamour: Yowant Cloud OS03:56 The Anchor Matrix Model: Yowant 's Strategic Edge05:45 Global Expansion and Cultural Adaptation07:07 Conclusion and Final Thoughts