📲 Connect with Your Host, Charisse Walker
Website: www.charissewalker.com
Real Estate: Chalker Properties Group, eXp Realty
Coaching + Workshops: Flipping the Iceberg
Instagram: @charisse.walker
Podcast: Unbreakable Mompreneurs
Welcome back, Unbreakable Mompreneurs. I am your host, Charisse Walker, and today we are diving deep into one of the most misunderstood yet essential parts of entrepreneurship: marketing and branding. If your audience does not know you, they cannot grow with you. Visibility is not optional. It is the lifeline of your business.
That is why today’s guest is an absolute powerhouse. I am joined by Berlyn Komar, a digital marketing strategist and the founder of Planted Marketing, a full-service agency dedicated to helping purpose-driven brands grow through strategic organic content. She is also the creator of The Greenhouse, an education hub that supports solopreneurs who want to learn how to market themselves with clarity, confidence, and strategy.
Berlyn shares her journey of how she went from being a photographer to becoming the go-to expert small businesses rely on for brand identity, content creation, and community building. Her story is a reminder that sometimes the best paths are the ones that unfold unexpectedly.
In this value-packed episode, we talk about:
🌱 Why understanding your brand and your audience is the foundation of everything
So many entrepreneurs skip this step in their excitement to launch. Berlyn explains why your “why,” your values, and the people you want to serve must guide every decision you make.
🌱 The truth about overnight success
It almost never exists. Even creators who look like they made it quickly have often been building quietly for years. Consistency creates momentum.
🌱 Content batching and showing up authentically
Berlyn shares her method for creating content when your creativity is at its peak so you always have material ready for the hard days.
🌱 Should you pick one platform or try to be everywhere?
Her answer is simple and refreshing: follow your capacity. Your marketing should work with your energy, not against it.
🌱 The importance of building multiple “spokes” in your marketing wheel
Your website, email list, social media, networking, and community connection each play a critical role. When one platform dips, the others keep your business steady.
🌱 How keywords can dramatically increase your reach
Hashtags are fading. Keywords are in. Berlyn explains why platforms are shifting and how to adjust your strategy for better visibility.
🌱 Why real conversations matter more than algorithms
Social media is unpredictable, but human connection is timeless. Berlyn shares how she uses networking and authentic engagement to grow her business.
If you are a new entrepreneur, a solopreneur learning as you go, or a seasoned business owner needing a marketing reset, this episode will give you the clarity and encouragement you need.
📌 Connect with Berlyn Komar
Website + Resources: plantedmarketing.com
Instagram, Threads, Facebook, TikTok: @plantedmarketing
Learn about The Greenhouse: Available on her website
DIY resources, downloads, and consulting information also available.
Moms, remember this: when you know your audience, you know where to plant your ideas. That is when your business begins to grow.
Make it a great day. 🌿