Ann-Marie Allison, Ph.D., is the Founder and Principal of ShadowLine Consulting LLC, a strategic partner to innovation, brand, and insights teams navigating high-stakes, high-velocity decisions. With over two decades of experience shaping million-dollar strategies inside Danone, Clorox, and Kellogg, Ann-Marie brings a rare blend of market foresight, behavioral analytics, and structured problem-solving to every engagement. At ShadowLine, she helps consumer-facing brands decode complexity, clarify strategy, and uncover the signal in the noise, all while moving at the speed of modern business. Her work is rooted in rigorous analysis, cross-functional collaboration, and an instinct honed from years inside high-stakes corporate environments.
Her leadership philosophy centers on clarity, curiosity, and commercial impact. She partners closely with executive teams to sharpen focus and translate human insight into measurable growth. Whether future-proofing brand strategies, revitalizing innovation pipelines, or enabling strategic insight functions, she helps organizations shift from reactive decisions to bold, insight-driven strategies.
Before founding ShadowLine, Ann-Marie spent six years at Danone North America as Director of Analytics & Insights, leading cross-category portfolio strategy and redefining brand architectures for Silk and So Delicious. She combined deep behavioral research with high-impact analytics to deliver strategies that reshaped the business. Prior to Danone, she held leadership roles at The Clorox Company, including Associate Director of Global Insights & Innovation, where she contributed to the award-winning What Comes Next campaign and the modernization of the Clorox masterbrand. She began her career at Kellogg, helping expand the Special K portfolio through consumer-led innovation and cross-functional ideation. Across these roles, she has been instrumental in launching over $1B in new product innovations and unlocking sustained brand growth.
Passionate about enabling teams and mentoring future leaders in insights and strategy, Ann-Marie has also served as a capability builder, project sponsor, and cross-functional advisor. She values collaboration, diverse thinking, and creating clarity in uncertainty.