This week, we are joined by Benoit Bouteille, Vice President of Customer Experience at Tinyclues and host of The State of CRM podcast. Benoit talks with us about moving past the old school batch and blast, and onto more relevant strategies. You'll learn how to align the customer-centric mindset with personalized campaigns that accurately target your customers. Tune in now for tips on providing a better experience for your customers, that can help your campaigns be more successful.