In this episode of Uncensored Entrepreneurs, the hosts sit down with Safia Sattaur, business and marketing coach and creator of the REACH50™ framework, to unpack what it really takes to build a business that gives you freedom, without sacrificing results.
Safia shares her personal journey from burnout to boundaries, from chasing every trend to building a scalable, sustainable ecosystem. If you’ve ever felt trapped by the very business you built for freedom, this episode will give you the mindset shift and systems strategy to change that.
Whether you’re stuck in hustle mode or ready to expand without burning out, this conversation delivers the clarity, tools, and real talk you need to scale on your own terms.
Key Takeaways:
Design for freedom: Systems create time, space, and peace. Hustle doesn’t.
Step out of survival mode: If your business can’t run without you, it’s time to rethink the model.
Pair organic with paid: Strategic ads expand reach and reduce algorithm dependency.
Make fast connections count: Intentional messaging builds trust, even with cold leads.
Avoid scaling burnout: Growth means nothing if it costs your energy and joy.
Start simple, then optimize: Small, repeatable systems unlock big results.
Featured Guest:
Safia Sattaur is a business and marketing coach, creator of the REACH50™ framework, and founder of the Build to Amplify private podcast series. With over a decade of experience, she helps women entrepreneurs escape survival mode, systemize their sales, and build freedom-first businesses. Safia believes true success includes the ability to unplug, and her strategies blend automation with alignment to help founders grow with ease.
🔗 Learn more: @safiasattaur on Instagram
Your Hosts:
Starr Codd is a business strategist, SaaS founder, and seven-figure entrepreneur who helps business owners scale online with automation, lead generation, and systems that create real freedom. After breaking through corporate glass ceilings and building a seven-figure beauty brand, she launched her all-in-one software and now empowers others to stop admiring someone else’s empire and build their own. Learn More: shehasclients.com
Tina Torres-Wilson is a self-publishing expert and founder of Pink Door Marketing Agency, helping female entrepreneurs and coaches write, publish, and market their books to become best-selling authors. After overcoming personal hardships, she rebuilt her business and now empowers women to share their stories and grow their brands through her signature programs like Aspiring Authors Academy and 120 Days to Best Seller. Learn More: pinkdoormarketingagency.com/
Robert Wall is a best-selling author, transformational speaker, and business strategist who’s helped launch over $28 million in new programs. As the founder of The Branding Collaborative and creator of the YOUniversal Brand Alignment method, he guides entrepreneurs and leaders to build authentic brands aligned with their heart, mind, and soul. On stage or behind the mic, Robert brings real-world wisdom, unshakable faith, and a mission to help others rise, reconnect with purpose, and create lives they don’t need a break from. Learn more: brandingcollaborative.com