In this powerful episode of Uncensored Entrepreneurs, Bob Burg, co-author of the international bestseller The Go-Giver, joins the hosts for a conversation that redefines how we think about business, sales, and value. Bob unpacks the core philosophy behind The Go-Giver Way: shifting your focus from getting to giving, and how that mindset leads to not only deeper fulfillment but greater profitability.
The conversation flows from mindset to marketing, offering real-world strategies on customer experience, pivoting with purpose, and leading with service—even in uncertain times. Whether you’re a solopreneur, author, coach, or CEO, this episode will help you realign your sales strategy with service and connection.
Key Takeaways:
Focus on value, not the sale. Shifting your mindset from income-driven to value-driven creates trust, loyalty, and long-term success.
“Money is an echo of value.” Profit is the natural result of consistently delivering meaningful impact to others.
Stand out through the five elements of value. Excellence, consistency, attention, empathy, and appreciation help you rise above price-based competition.
Serve first, sell second. Selling should feel like helping—when you truly serve, the sale takes care of itself.
Use language that aligns with service. Simple shifts like “upserve” instead of “upsell” help you and your audience stay grounded in integrity.
Relationships drive business growth. People do business with those they know, like, and trust—so lead with connection and care.
Featured Guest:
Bob Burg is a sought-after speaker, bestselling author, and leading voice in sales and leadership who has helped businesses and teams communicate their value more effectively, sell with less resistance, and grow through meaningful relationships. He’s best known for coauthoring The Go-Giver, a business parable that’s sold over a million copies, been translated into 30 languages, and earned a spot on Inc.’s list of the Most Motivational Books Ever Written. For over 30 years, Bob has shared the stage with top thought leaders, Olympians, and even a U.S. President, inspiring audiences around the world to embrace a simple truth: the most profitable way to do business is to focus on giving. A fierce advocate for the free enterprise system and a devoted animal rescue volunteer, Bob combines practical wisdom with a generous spirit to help others succeed by serving.
Bob on his website: https://burg.com/
Your Hosts:
Starr Codd:
Starr Codd is a business strategist, SaaS founder, and seven-figure entrepreneur who helps business owners scale online with automation, lead generation, and systems that create real freedom. After breaking through corporate glass ceilings and building a seven-figure beauty brand, she launched her all-in-one software and now empowers others to stop admiring someone else’s empire and build their own. Learn More: shehasclients.com
Tina Torres-Wilson:
Tina Torres-Wilson is a self-publishing expert and founder of Pink Door Marketing Agency, helping female entrepreneurs and coaches write, publish, and market their books to become best-selling authors. After overcoming personal hardships, she rebuilt her business and now empowers women to share their stories and grow their brands through her signature programs like Aspiring Authors Academy and 120 Days to Best Seller. Learn More: pinkdoormarketingagency.com/
Robert Wall:
Robert Wall is a best-selling author, transformational speaker, and business strategist who’s helped launch over $28 million in new programs. As the founder of The Branding Collaborative and creator of the YOUniversal Brand Alignment method, he guides entrepreneurs and leaders to build authentic brands aligned with their heart, mind, and soul. On stage or behind the mic, Robert brings real-world wisdom, unshakable faith, and a mission to help others rise, reconnect with purpose, and create lives they don’t need a break from. Learn more: brandingcollaborative.com