There’s a business hack so powerful most founders never use it — not because it doesn’t work, but because it works too well. In this episode, we break down a simple but dangerous idea that the world’s best creators, entrepreneurs, and brands quietly rely on to create overwhelming demand. When you understand this concept, it changes how you build, how you launch, and how you think about value forever. We’ll explore: Why some brands have people lining up for what they offer How familiarity and anticipation are engineered The four ways to differentiate yourself in a crowded world And the mindset shifts Daniel Priestley teaches that can transform your entrepreneurial instinct If you’re building anything — a podcast, a business, a personal brand — this episode gives you a mental model that can create massive traction… fast. Just be careful. It’s the kind of insight that can expose every weakness in your system if you’re not ready.