The best companies are the ones that make it incredibly easy, and delightful, to do business with. It’s seamless, frictionless, intuitive. It’s not just a better experience, they’re actually disrupting our very notion of what consumers should be able to expect from companies. You see, Aussies and Kiwis are a hard bunch to please - we have some of the highest customer experience expectations in the world. And luckily for us, our homegrown businesses know this. This season on HubSpot's Unconventional Business, you’ll be meeting some of our best homegrown brands as they share how they’re growing and winning by disrupting the customer experience.
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The best companies are the ones that make it incredibly easy, and delightful, to do business with. It’s seamless, frictionless, intuitive. It’s not just a better experience, they’re actually disrupting our very notion of what consumers should be able to expect from companies. You see, Aussies and Kiwis are a hard bunch to please - we have some of the highest customer experience expectations in the world. And luckily for us, our homegrown businesses know this. This season on HubSpot's Unconventional Business, you’ll be meeting some of our best homegrown brands as they share how they’re growing and winning by disrupting the customer experience.
Going Viral: Behind the Scenes of the World's Most Instagrammed Cake
Unconventional Business
34 minutes
1 year ago
Going Viral: Behind the Scenes of the World's Most Instagrammed Cake
What does it take to make a product go viral? Is it simply timing, luck or a knack for predicting future trends? You're in for a special treat as we hear from Christoper Thé, the mastermind and creator of the viral sensation that the New York Times crowned 'The World's Most Instagrammed Cake'.
We delve into Chrisopher's journey in the food business, how he came up with Australia's prized watermelon, strawberry and rose cake, his approach to creativity and his advice for small businesses.
Key Episode Moments:
Christopher early food memories, including his Indonesian upbringing and how it influenced his passion for food
Christopher's transition from studying psychology to pursuing a career in the food industry
Experiences working in commercial kitchens to starting his own business and the challenges faced early on
The concept of disruption in the pastry world and how Christopher approaches innovation while staying true to traditional flavours
The story of the iconic watermelon and strawberry cake and founding Black Star Pastry
Becoming a viral sensation on Instagram and the unexpected success it brought to the business
Insights on the creative process and the importance of customer experience and word of mouth
The evolution of food trends, customer expectations, and influence of social media on the food industry
Exiting Black Star and launching his new venture, Hearth, focusing on Australian native ingredients, sustainability, and food waste reduction
Collaborations and innovative approaches to creating unique culinary experiences
Lessons in business and entrepreneurship, including the significance of quality, iteration, the art of collaboration, customer understanding, and staying adaptable in a changing industry
The importance of creativity, sustainability, and nutrition in the future of food
Want more?
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Unconventional Business was written and produced by HubSpot Australia and VidPod.
Unconventional Business
The best companies are the ones that make it incredibly easy, and delightful, to do business with. It’s seamless, frictionless, intuitive. It’s not just a better experience, they’re actually disrupting our very notion of what consumers should be able to expect from companies. You see, Aussies and Kiwis are a hard bunch to please - we have some of the highest customer experience expectations in the world. And luckily for us, our homegrown businesses know this. This season on HubSpot's Unconventional Business, you’ll be meeting some of our best homegrown brands as they share how they’re growing and winning by disrupting the customer experience.
