Under the Influence is a deep dive into social media, a place haunted by aspirational marketing where it feels like every other person is a social media influencer trying to sell you something, all while posed in perfect houses that never seem to get messy. And behind this airbrushed perfection is money, so much money. Billions and billions of dollars. Journalist and mom Jo Piazza looks at how we got here, what it all means and how the commodification of every single aspect of our lives is driving everyone (but mostly women and mothers) a little insane.
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Under the Influence is a deep dive into social media, a place haunted by aspirational marketing where it feels like every other person is a social media influencer trying to sell you something, all while posed in perfect houses that never seem to get messy. And behind this airbrushed perfection is money, so much money. Billions and billions of dollars. Journalist and mom Jo Piazza looks at how we got here, what it all means and how the commodification of every single aspect of our lives is driving everyone (but mostly women and mothers) a little insane.
Sunday Nice Things: Dissecting Tradwives and Feminism
Under the Influence with Jo Piazza
47 minutes
2 weeks ago
Sunday Nice Things: Dissecting Tradwives and Feminism
Today I'm dropping an interview that I did with the Love-ly podcast into our feed.
This week on Love-ly, Mehak sits down with bestselling author, journalist, and podcaster Jo Piazza, widely considered one of America’s sharpest observers of women, motherhood, and the influencer economy. Together, they unpack the increasingly visible and controversial world of “trad wives”—women who embrace and promote full-time homemaking on social media. Mehak and Jo explore why the aesthetic is so magnetic, what’s intentionally left out of the picture-perfect narrative, and how domesticity is often repackaged as empowerment. Along the way, Mehak and Jo discuss a viral TikTok from @cortneygetsfit, a stay-at-home mom navigating life post-divorce after years of financial dependence on her husband.
Piazza opens up about the realities of feminist choice, financial independence, and how her own views on marriage and partnership have shifted over time. Pulling from her years of reporting and her latest book, Everyone Is Lying to You, the conversation gets into shifting gender roles, the pressure cooker of modern womanhood, and the glossy myths social media keeps feeding us.
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Under the Influence with Jo Piazza
Under the Influence is a deep dive into social media, a place haunted by aspirational marketing where it feels like every other person is a social media influencer trying to sell you something, all while posed in perfect houses that never seem to get messy. And behind this airbrushed perfection is money, so much money. Billions and billions of dollars. Journalist and mom Jo Piazza looks at how we got here, what it all means and how the commodification of every single aspect of our lives is driving everyone (but mostly women and mothers) a little insane.
