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Under the Influence with Terry O'Reilly
Apostrophe Podcast Network
395 episodes
3 days ago
Under the Influence gives listeners a rare backstage pass into the hallways, boardrooms and recording studios of the ad industry.Join host and adman Terry O’Reilly for fascinating (and humorous) stories that connect the dots between pop culture, marketing and human nature.

Hosted on Acast. See acast.com/privacy for more information.

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Society & Culture
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All content for Under the Influence with Terry O'Reilly is the property of Apostrophe Podcast Network and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Under the Influence gives listeners a rare backstage pass into the hallways, boardrooms and recording studios of the ad industry.Join host and adman Terry O’Reilly for fascinating (and humorous) stories that connect the dots between pop culture, marketing and human nature.

Hosted on Acast. See acast.com/privacy for more information.

Show more...
Society & Culture
Business,
Marketing
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Copycat Brands
Under the Influence with Terry O'Reilly
27 minutes 7 seconds
1 month ago
Copycat Brands

This week, we look at copycat brands.


Even though they walk a razor’s edge legally, copycat brands seem to pop up all over the world.


You may like Walmart here, but there’s a Wumart in China.


You may like North Face apparel, but did you know there was a South Butt brand?


And, we’ll tell the story of a copycat cookie that overtook the original to become the best-selling cookie in the world.





Hosted on Acast. See acast.com/privacy for more information.

Under the Influence with Terry O'Reilly
Under the Influence gives listeners a rare backstage pass into the hallways, boardrooms and recording studios of the ad industry.Join host and adman Terry O’Reilly for fascinating (and humorous) stories that connect the dots between pop culture, marketing and human nature.

Hosted on Acast. See acast.com/privacy for more information.