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Under the Influence with Terry O'Reilly
Apostrophe Podcast Network
395 episodes
3 days ago
Under the Influence gives listeners a rare backstage pass into the hallways, boardrooms and recording studios of the ad industry.Join host and adman Terry O’Reilly for fascinating (and humorous) stories that connect the dots between pop culture, marketing and human nature.

Hosted on Acast. See acast.com/privacy for more information.

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Society & Culture
Business,
Marketing
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All content for Under the Influence with Terry O'Reilly is the property of Apostrophe Podcast Network and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Under the Influence gives listeners a rare backstage pass into the hallways, boardrooms and recording studios of the ad industry.Join host and adman Terry O’Reilly for fascinating (and humorous) stories that connect the dots between pop culture, marketing and human nature.

Hosted on Acast. See acast.com/privacy for more information.

Show more...
Society & Culture
Business,
Marketing
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The Phrase That Pays: Marketing Contests
Under the Influence with Terry O'Reilly
27 minutes 16 seconds
1 month ago
The Phrase That Pays: Marketing Contests

Marketing contests can be tricky business.

 On one hand, contests can be designed to help companies achieve certain business goals.

 On the other hand, companies can lose control over them pretty quickly.

 

This week, we look at some of the most interesting – and hilarious – marketing contests.

 Including one about a city that held a contest to name a new building – and the public voted overwhelmingly to name it after a past mayor named Harry Baals.

 

True story.



Hosted on Acast. See acast.com/privacy for more information.

Under the Influence with Terry O'Reilly
Under the Influence gives listeners a rare backstage pass into the hallways, boardrooms and recording studios of the ad industry.Join host and adman Terry O’Reilly for fascinating (and humorous) stories that connect the dots between pop culture, marketing and human nature.

Hosted on Acast. See acast.com/privacy for more information.