Trying to be everything to everyone is one of the fastest ways to stall your growth. In this episode, I break down one of the most important lessons I’ve learned in business: why niching down changed everything from our messaging and content to our sales process and profitability. Early on, we talked about virtual assistants in general. Social media. Admin. “Anything you need help with.” The result? Confused prospects, unclear messaging, and endless conversations explaining what we actually d...
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Trying to be everything to everyone is one of the fastest ways to stall your growth. In this episode, I break down one of the most important lessons I’ve learned in business: why niching down changed everything from our messaging and content to our sales process and profitability. Early on, we talked about virtual assistants in general. Social media. Admin. “Anything you need help with.” The result? Confused prospects, unclear messaging, and endless conversations explaining what we actually d...
3 Simple Tricks to Instantly Improve Your Contractor Leads
Unfiltered Sessions
6 minutes
1 month ago
3 Simple Tricks to Instantly Improve Your Contractor Leads
Why Your Content Looks Good but Isn’t Bringing In Clients Most contractors are posting content that looks solid but it’s not converting. And the surprising part? It’s not because your business is boring. It’s because you’re doing everything yourself, reacting instead of operating with a real strategy. In this episode, we break down why DIY content stops working the moment your business starts growing and how a trained virtual assistant can turn your social media from random posts into a real ...
Unfiltered Sessions
Trying to be everything to everyone is one of the fastest ways to stall your growth. In this episode, I break down one of the most important lessons I’ve learned in business: why niching down changed everything from our messaging and content to our sales process and profitability. Early on, we talked about virtual assistants in general. Social media. Admin. “Anything you need help with.” The result? Confused prospects, unclear messaging, and endless conversations explaining what we actually d...