Trying to be everything to everyone is one of the fastest ways to stall your growth. In this episode, I break down one of the most important lessons I’ve learned in business: why niching down changed everything from our messaging and content to our sales process and profitability. Early on, we talked about virtual assistants in general. Social media. Admin. “Anything you need help with.” The result? Confused prospects, unclear messaging, and endless conversations explaining what we actually d...
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Trying to be everything to everyone is one of the fastest ways to stall your growth. In this episode, I break down one of the most important lessons I’ve learned in business: why niching down changed everything from our messaging and content to our sales process and profitability. Early on, we talked about virtual assistants in general. Social media. Admin. “Anything you need help with.” The result? Confused prospects, unclear messaging, and endless conversations explaining what we actually d...
Trying to be everything to everyone is one of the fastest ways to stall your growth. In this episode, I break down one of the most important lessons I’ve learned in business: why niching down changed everything from our messaging and content to our sales process and profitability. Early on, we talked about virtual assistants in general. Social media. Admin. “Anything you need help with.” The result? Confused prospects, unclear messaging, and endless conversations explaining what we actually d...
Unfiltered Sessions
Trying to be everything to everyone is one of the fastest ways to stall your growth. In this episode, I break down one of the most important lessons I’ve learned in business: why niching down changed everything from our messaging and content to our sales process and profitability. Early on, we talked about virtual assistants in general. Social media. Admin. “Anything you need help with.” The result? Confused prospects, unclear messaging, and endless conversations explaining what we actually d...
